The great corporate culture can benefit company both internally and externally as the satisfaction of the employee and customer can both be increased.

Internally, as the employee have used to the corporate culture, they will find they can manipulate work more efficiently in company’s eyesight. If all employees do in such a way, it is like the “resonance” and the multiplier effect will show great advantage. Externally, for example, as the call center staffs understand the culture, especially as they do “narratively”, the after-sale (or pre-sale) service will be prominent.

The determinants of the evolution corporate culture are essentially people. What people can do in a company to perfect culture is differ from one to another. As a manager, a precise vision and value of company is paramount, everyone will follow it. As a employee, in a more practical way, they should combine their own personal characteristic with corporate culture

The most significant, and simultaneously, hardest part is to let customers have a positive feel of your corporate culture. My opinion is to make everything simple and find what customer really need. It is more or less the problem of reverse selection and counterbalance between “create culture” or “fitting culture”.

Reference:

Coleman , John . “Six Components of a Great Corporate Culture.” Havard Business Review. N.p., 6 May 2013. Web. 29 Oct. 2013.