Every morning, when I am on the way to school, I will definitely switch on my non-detachable phone to check e-mails. In the 5-6 new emails, over 80% of them are advertisements from different brands. Undoubtedly, e-mail marketing is one of the most common seen strategies in daily life. However, how many people would really click in these e-mails and read the promotions?

In the post “Email Advertising Still Delivers Productive Ad Results“, the writer Hollis Thomases stated that compared to all other online activities, consumers are more likely and frequently to use e-mails, with which marketers can reach their target market easily. Though I believe that email is the most popular online tool, I am skeptical about the effectiveness of e-mail advertising reaching the customers.

This is how my trash box looks like!

Let’s take me as an example. In general sense, I personally hate seeing e-mail advertising, especially when companies, such as Banana Republic and Staples, send promotional e-mails every single or couple of days. The fact is that I check e-mails every day, but at the same time, ignore those e-mails or directly dump them to trash box (You can see from the picture). As a result of the e-mail marketing, the inbox has more than 100 unread emails (I am quite sure most of you have the same experience as mine).

Nonetheless, not every advertisements are annoying, some of which with good titles and personalized content would attract me to click on the link. Examples are Ticketmaster and Amazons. Unlike Banana Republic, they do not send me e-mails every couple of days, but only when there are special offers of products  similar to my past purchasing goods or services. Through catering for my needs and preferences, I am more willing to take time reading the content and more favorable to the company. Therefore, the personalized e-mails, as recommended by Hollis, are effective to deliver the message to customers.

After discussing which type of e-mail advertising is effective, you may want to know more about how to increase the success rates of  these e-mails in addition to Hollis’s suggestions. Click the article link “Best Day to Send Email to Your Customers” and check it out!