Content Creation vs Content Curation

Should public libraries focus their social media efforts on content curation over content creation?? I think that this is an interesting question given that many social media experts have suggested that the most effective social media posts for libraries feature creative content. However after stumbling across this article from Forbes, I am not sure that I agree.

The article, 4 Reasons Why Content Curation Has Gone Mainstream published in 2012 Forbes online, suggests that content curation – “the process of finding, organizing and sharing online content” – can and should be viewed as a key component of an organization’s marketing strategy. Why though?

Google_searchengine

Growing quantity leads to sinking quality. I think that this is so true. A simple search on Google often yields results in the millions – this is overwhelming for many people to navigate and it can often be hard to locate the best and most relevant content – I think that most people will go for convenience over reliability when it comes to wading through information online and this can often lead to problems. Curation is one way to assist users wading through mediocre content to find the most useful resources.

As well, creative content is so difficult to come up with (at least for me!). So instead, libraries should curate and link to other people’s content. This not only offers potential patrons recommended resources, but also enhances the social networking presence of the library. When you link back to other people’s posts, tweets, etc., you’re making a connection with them that may lead to them linking to your posts in the future.

People want to be engaged with their online content, not solicited. I think that libraries have great potential to become curators of content online as they can be impartial about content, rather than sites like Google where there is an “pay-for-promo” approach to content.

What do you think? Is this starting to veer outside the mandate of most public libraries? Or does content curation just make sense?

The Social Media Skills Gap You Haven’t Heard About

I thought I would share this very interesting article from the Hootsuite blog!
Reading this article really hit home that we are really on to something with our class!

Basically, the article suggests that social media is extremely under utilized by staff as they are overwhelmed by platform options and do not understand how to use social media in the workplace. Far from simply being used for marketing, social media is increasingly being used to streamline customer service, drive sales, and improve HR processes. As well, employees are increasingly encouraged to participate in online collaboration through sites such as Slack and Facebook at Work.

Social media is no longer a discrete thing that certain people do in certain jobs, and more of an integral component of work itself.

Companies are beginning to acknowledge social media literacy as a critical job skill (just like Internet and basic computer literacy back in the day) and are starting to offer on-the-job training programs. However these can only go so far as many employees do not have the time for an intensive social media bootcamp. Ultimately, the right training solution needs to be on-demand and mobile-friendly.

Check out the article here.

Cyberbullying: Think before you post

A recent article in the National Post reminded me how cruel the online world can be.

I understand that sports fans get passionate, that they are extremely invested in how their team is doing and all that jazz (I actually don’t really get this, sports have never been my thing), but does sending a player’s wife numerous death threats really seem like a reasonable response to a team’s loss? This is exactly what happened when the Maple Leafs hockey team lost game 7 of the first round of the Stanley Cup playoffs in 2013.

April Reimer, wife of Maples Leafs goalie James Reimer, received over 300 death threats via Twitter after the loss. Among the threats, Remier also received disturbing and violent messages including one that suggested that she should stab her husband in the heart as he slept.

“What was I doing wrong? All I did was have an account.”

Reimer isn’t the only family member of an athlete who has been the target of cyberbullying. She referred to ex-Red Sox pitcher Curt Schilling playing hardball with trolls who sent violent, sexual responses directed at his daughter after he posted a proud dad tweet congratulating her on her acceptance to a college.

After Schilling took action, many of the trolls lost their jobs or got kicked off their athletic teams.

“There are consequences,” said Reimer. “It’s not wrong to have an account. It’s how you use it.”

Reimer is working to stop cyberbullying. She is promoting “Sweet Tweet”. This campaign, in partnership with the Canadian Safe School Network, was created to challenge people to spread positive messages through online social networks, including Facebook, Twitter, Instagram and Snapchat. Reimer rightly states,

“You have a voice and a choice. You can build people up or tear them down.”

I think that this is a great campaign. I think the anonymity online gives people a false sense of bravado – they think they can say anything and get away with it. How did we get to this point?

This is me most days.
This is me most days.