An introductory course reveals how much more there is to marketing than simply advertising and selling. However, advertising and selling is what many people commonly ‘equate’ to the term marketing.
We are bombarded with hundreds of ads, promotions and special offers every day, while most of what people in marketing do is happening behind the scenes. But that is only part of the explanation I think…
On the level of corporations, marketing truly is a sophisticated art and science, incorporating continuous research of consumers’ needs and wants, building the brand, improving existing products and developing new, and making these products available to customers at the right place and at the right time!
Small businesses, comprising of up to 50 employees, often do not have the resources to perform all this work.
[It is interesting to note that in Canada small businesses make a significant contribution to total GDP: and average of 28% from 2000 to 2009 according to Industry Canada’s “Key Small Business Statistics” report published in July 2011]
For many small companies marketing is indeed finding the potential customers to the products and services that they are offering. ‘What’ to produce is usually well established. And apparently, for these businesses marketing often does boil down to the ‘advertising and selling’ aspect of it. What do you think?
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Good contrast between corporations and smaller companies, try supplementing your posts with the use of visuals such as photos or video clips!