In the last week of my Social Media course at UBC, Baudrillard’s notion of the simulacra was touched upon briefly in the context of virtual worlds and spaces. I think Baudrillard is relevant for the information sciences, but the philosopher in my cannot help but expand on his ideas first. First off, it all goes back to Plato. Plato argues that simulacra are mere copies of reality, but a reality that is never known (or known by very few) in its truest sense. The rest of us have to live in a world which is apparently real but is essentially just an appearance (the cave allegory for those philosophy nerds out there). Baudrillard takes Plato’s idea even further when he misquoted a line from Ecclesiastes – “The simulacrum is never that which conceals the truth–it is the truth which conceals that there is none.” The basic idea is that reality is completely constructed and, importantly, that it does not underlie appearances – reality is not “out there”, as Plato saw it. Appearances, i.e. simulations, are all that there is.
How does this relate to the information sciences? Well, the information specialist who takes Baudrillard’s theory to heart is in a good place to embrace virtual worlds and all aspects of digital reality. I think that he or she would, in fact, argue that because there is no “true reality” outside of simulacrum, there is no tangible reason to designate a virtual world, from a digital one, from a physical reality. So much the better as long as information keeps being generated in flows. So, whatever can be produced, bring it on.
