Posted by: | 10th Oct, 2010

MacDonald Effect?

I don’t think the simple hamburger that every people can make at home has such incredible magical power. But, when you come to advertising you will really start to like them.

Bus stop is most straightforward place where convey the message to customers. As you can see on the above two pictures, it directly tells customer what kind of product is proportioning. Moreover the most interesting thing is that the display loaded with coffee bean disappears gradually day by day, which also means it getting close to the end of promotion. I bet no one could pass by these ads without topping and actually reading the message.


Macdonald not only focuses on the target of passenger but also the people are driving on the road. MacDonald has transformed a common streetlight in to a giant carafe pouring a cup of coffee in order to make driver get the message out about a Macdonald’s free coffee promotion. What amazing Ads they are!

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