Everybody loves the design of clothing from the famous well-known brand such as channel Gucci etc. But it seems few people can afford the high price. Thus, that is the reason why ZARA appears and develop rapidly in the market. Zara is a successful retailer which stands for the speed of fashion. By focusing on shorter response times, the company ensures that its stores are able to carry cloth
es that the consumers want at that time. What sets Zara a part from many of its competitors is what it has done to its business information and business process. Rather than concentrating on forecasting accurately, it has developed its business around reacting swiftly. Furthermore, by reducing the quantity manufactured in each style, Zara not only reduces its exposure to any single product but also creates an artificial scarcity. Here is the “quick and dirty “on Zara’s recipe for growth.
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