What do you think of this cherry-looking hair accessory?
When I first looked at it, I couldn’t imagine anyone would want to put this on her (his?) hair and walk on a busy street in daylight. Not only because of its bright color, but the whole idea of wearing such a big, dramatic hair accessory made me go “Huh?”
However, this product has become a big hit in Asian countries because of the company’s endorser, Lena Fujii.
Lena is a Japanese model, well-known in almost all South Asian countries including Japan, China, Korea, Hong Kong, and Taiwan. Her cute and innocent image made her the Asian girls’ most-want-to-be idol.
Whatever Lena wears in magazines will be the new trend. Whatever her makeup/hair looks like will be the new style of the season. By hiring such a popular and influential endorser, the company has sold countless hair accessories even with a price as high as 2,700yen ($27.00 CAD)/hair tie.
So I guess endorser does make a difference. I wouldn’t be surprised to see girls in Vancouver start wearing these fluffy hair accessories.