Have you tried a macaron yet?
The little confectionery called “macaron” has been the hottest topic for desert-loving girls for a number of years. However, not everyone has tried it yet, nor even heard of it.
Macaron is a traditional French dessert originated from Italy in around 791. Since it was first introduced to the French royal family in the 1500’s, macaron has been one of the most popular dessert in France.
Back in 2009, when I first saw the word “macaron” in a magazine, I couldn’t believe that each little piece of cookie-like dessert made of just 3 ingredients (egg white, almond powder, and sugar) could sell for $2.50 CAD.
Here I’m talking about the macarons selling at the dessert lovers’ pilgrimage site in France, Pierre Herme. Of course, for $2.50 you can only buy the most basic kind of macaron.
Pierre Herme’s signature rose and raspberry macaron is selling at more than $7.00 CAD.
Pierre Herme uses prestige pricing to attract customers who are willing to spend a premium on getting the best-quality macarons. It invests more money in higher quality ingredients, packaging, store layout, and well-trained salespersons.
In Paris, you can also get macarons from McDonald’s for a more affordable price at $1.30 CAD each, and that’s about half the price of a macaron selling in Pierre Herme.
Consumers are less likely to purchase luxury products, such as Pierre Herme’s macarons, on a regular basis. In order to retain its loyal customers, and increase its brand awareness, Pierre Herme created a “Macaron Day”, on which it offers free macarons to customers who shops at its store.
As a dessert lover, Pierre Herme will definitely be on the top of my list of attraction sites when I visit Paris.