Monthly Archives: February 2011

In today’s lecture we learned about the functions of product packaging and how packaging adds value to the products. The purposes of product packaging include: products’ physical protection, information transmission, lower the security risk of transportation, containment, and marketing. Here … Continue reading →

http://www.styleite.com/media/wal-mart-kids-makeup/ This article caught my attention when I was surfing the Internet this afternoon. It says Walmart is about to launch an “anti-aging” makeup line, targeting the “8 to 12 year-olds”. Although I have noticed that in recent years, beauty … Continue reading →

With technology improvement and the number of Internet users’ dramatic increase in the past decade, many company has started marketing their products or services to consumers through Internet. Lancome has demonstrated a successful example of on-line marketing. In 2010, Lancome … Continue reading →