http://www.styleite.com/media/wal-mart-kids-makeup/
This article caught my attention when I was surfing the Internet this afternoon. It says Walmart is about to launch an “anti-aging” makeup line, targeting the “8 to 12 year-olds”. Although I have noticed that in recent years, beauty product companies are having a trend of targeting the younger marketing segments, “8 years-old” still seems a bit “too young”.
The makeup line, that is about to be launched by Walmart in February, is called “GeoGirl”. Even though Walmart claims that the products are made of eco-friendly and all-natural materials, and even contain “anti-aging” ingredients, it is a common fact that makeup products are bad for your skin. Especially, younger girls’ skin is more sensitive and delicate and can be damaged easily.
The most peculiar point is that, why do 8 year-olds need anti-aging products? Generally, applying makeup will only give you more wrinkles than if you do not.
However, if we put ethical issues aside, 8-to-12-year-old tweens are a very profitable demographic group to target. It is estimated that the tweens have a 2 million dollars buying power. With Walmart’s low-price strategy, GeoGirl can be a big hit in the market.
By the age of 5, most kids start to notice the gender difference. Girls, especially, are curious about the adults world and look up to their moms as their role models. I believe it is in every girl’s genes to have the desire to make herself pretty. However, mothers should reeducate their daughters about self-esteem and teach them to love the way they look.