Starbucks is a company of innovation. It not only has changed the way North Americans (or even the world) drink and buy coffee, the company itself is continuously changing.
Not long ago, Starbucks simplified its logo into a plain graph, eliminating its “Starbucks Coffee” sign. The new logo echoes the company’s change of direction – Starbucks is now More than just a coffee company.
Right after the logo change, Starbucks has recently lauched a new line of sweets called “Petites”, which includes cake pops, mini cupcakes, cream pies, brownines, and several other mini sweets.
I think the most eye-catching product out of all the new pastries Starbucks lauched is the cake pop. The cake pops come in three flavors, Rocky Road, Birthday Cake, and Tiramisu. They are all under 200 calories each.
Different from its previous pastries (such as banana breads, chocolate chunk coockies, and blueberry muffins), cake pops seem more high-class and delicate. Of course, the price is a little higher at around $2 CAD each.
Starbucks’ target market for this new mini-dessert line is probably female (no matter what age!) who has a sweet tooth but doesn’t want to consume a lot of calories (200 calories per cake pop is relatively low comparing to other Starbucks pastires. Each banana loaf contains 450 calories!).
Starbucks has also offered a promotion of free cake pops on its 40th anniversery to catch customer’s attention of its new products.
Eventhough a lot of “innovators” had already tried cake pops and told people how bad it tasted, I don’t think I can resist buying a few for myself and friends just becuase the mini sweets look way too adorable.