When you hear “Disney”, how many kinds of product can you associated with?
Disney movies, clothes, toys, food, resorts, cruise lines, make-up products, books, airlines,… just to name a few. With so many different products in the market, Disney is almost a part of everyone’s life. Without a doubt, Disney succeeded in its brilliant brand and line extension strategies.
Out of all the brand extensions, my favourite is Disney’s theme park. I was once again enchanted by Disney Land’s commercial after reading Andrea’s blog post.
Andrea talked about how Disney uses vivid colours, fun images, and cheerful music in its commercials to capture customers’ interests in Disney Land.
Although it seems that Disney’s commercials and products are mostly targeting the younger generation, Disney certainly does not give up on any opportunity to reach the grown ups.
This simple but memorable commercial is used to target the older consumers. It shows that couples’ sparkles can be created by Disney, because everyone is still a little kid inside.