Angel’s blog post about product placement caught my attention. It makes me think about the influences of the products present in music videos. Are they good influences?
I recently watched Katy Perry’s new music video, E.T.
The music is great, and Kary Perry’s outfit and makeup are impressive. Overall, I think the video is very well-made and beautiful.
However, when the sunglasses show up near the end of the video, I loss excitement toward the video and feel a little disappointed — the video can be more perfect without the appearance of the sunglasses.
According to the news, Katy Perry teamed up with Vougue Eyewear, and agreed to show its products in her music video. Although it wasn’t a strong product placement, like Britney Spears’ music video with her perfume line in Angel’s Blog, I still don’t like the idea of seeing any kind of product advertisement in music videos. I mean, music videos are already a kind of commercial which promotes singers’ new songs; why do they have to put in additional product commercials? Product placement in music videos can easily make viewers loss focus in music.
Although I believe there is a negative effect of product placement in music videos, brands that appear in popular music videos do get more attention and become well-known.