In today’s lecture we learned about the functions of product packaging and how packaging adds value to the products. The purposes of product packaging include: products’ physical protection, information transmission, lower the security risk of transportation, containment, and marketing.
Here are a few product packagings that I found very creative and interesting, and they definitely affect my purchase decision.
Energy Drink with packaging that looks like a blood bag, how convincing!
These juice boxes should be placed at the fresh fruit section in grocery stores 😉
This yogurt’s packaging is not only eye-catching, but also convenient for consumers who do not have spoons at hand.
These tea bags just adds a little fun into our lives.
Oh boy, nice hair!
“Apple” Pie.