Category Archives: Uncategorized

Angel’s blog post about product placement caught my attention. It makes me think about the influences of the products present in music videos. Are they good influences? I recently watched Katy Perry’s new music video, E.T. The music is great, … Continue reading →

When you hear “Disney”, how many kinds of product can you associated with? Disney movies, clothes, toys, food, resorts, cruise lines, make-up products, books, airlines,… just to name a few. With so many different products in the market, Disney is … Continue reading →

Starbucks is a company of innovation. It not only has changed the way North Americans (or even the world) drink and buy coffee, the company itself is continuously changing. Not long ago, Starbucks simplified its logo into a plain graph, eliminating … Continue reading →

My mom once told me that she gave up her career to be a stay-home mom so that she could provide more care to me and my brother. I am sure there are a lot of moms in the similar … Continue reading →

Have you tried a macaron yet? The little confectionery called “macaron” has been the hottest topic for desert-loving girls for a number of years. However, not everyone has tried it yet, nor even heard of it. Macaron is a traditional … Continue reading →

In today’s lecture we learned about the functions of product packaging and how packaging adds value to the products. The purposes of product packaging include: products’ physical protection, information transmission, lower the security risk of transportation, containment, and marketing. Here … Continue reading →

http://www.styleite.com/media/wal-mart-kids-makeup/ This article caught my attention when I was surfing the Internet this afternoon. It says Walmart is about to launch an “anti-aging” makeup line, targeting the “8 to 12 year-olds”. Although I have noticed that in recent years, beauty … Continue reading →

With technology improvement and the number of Internet users’ dramatic increase in the past decade, many company has started marketing their products or services to consumers through Internet. Lancome has demonstrated a successful example of on-line marketing. In 2010, Lancome … Continue reading →

“Consumer spending behavior can be significantly influenced by the store atmosphere and the customer mood. Customers require a store layout that maximizes the number of products seen within the context of a customers’ need for the product. Customers who experience … Continue reading →

What do you think of this cherry-looking hair accessory? When I first looked at it, I couldn’t imagine anyone would want to put this on her (his?) hair and walk on a busy street in daylight. Not only because of … Continue reading →