Taewan Kim's Blog

In response to Stephanie‘s blog post about the Budweiser’s poor ad placement for the commercial aired during the Super Bowl. As Steph criticized Budweiser for airing a hockey-related commercial during the Super Bowl, placement is critical for a successful marketing. In contrast to Budweiser’s poor ad placement, Nike successfully placed their commercial in 2010 before and […]

Nike has outfitted national soccer teams including Brazil and the United States. However, the European great powers, such as Spain, Germany, and France have traditionally worn Adidas as it represents the Europeans (with some exceptions of the Dutch and the Portuguese who have been sponsored by Nike since mid 1990s.) In the summer of 2007, Nike […]

Image: a cover page of SPORT, Spanish daily sports newspaper. (Translation: Qatar Foundation will be the sponsor of Barcelona; HIGHEST-PAID IN THE WORLD) So who’s this El Barça’s extravagant new sponsor that pours £125m (for five years) onto the jersey? The Qatar Foundation, located in Doha, Qatar, is an independent, private, non-profit, chartered organization founded in 1995. According to their website […]

FC Barcelona, the unbeatable world “Football” Champion who won the most titles in past three years including the 2011 UEFA Champions League title, was renowned for their long term stance of refusing commercial shirt sponsorship. In 2006, the club announced a five year agreement with UNICEF, which includes having the UNICEF logo on their shirt. […]

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