I never thought I’d be searching “Google” on Google..

As I was opening a Google tab to search for ideas for my blog post, a creative idea popped into my head. Why not write about Google? What are Google’s Points of Parity with other search engines like Yahoo! and Bing? And what are its points of difference? What makes it so unique? What makes us want to “Google” everything instead of “Yahoo!” everything? Its points of parity, of course, mainly consist of it being a search engine for acquiring information, a place for advertising, and so-forth. What is more important is what makes it a valuable brand. Google is first very easy, quick, and simple to use, yet provides a very large base of information, ranging from to scholarly articles, to news, to images, to books.. the list goes on. Google continues to develop its services and continues to be innovative as it has no contracts with external parties, which enables it to be as innovative as it wants to. It has established a loyal relationship between it and its customers. For example, it changes its doodles according to worldwide events, and plays April Fool’s pranks on people. Google has definitely made its brand relevant, credible, and distinctive.