terrylee

In a blog post by Ernest Fung, Ernest mentions that Amazon’s newly  introduced Kindle Fire could spark a tablet war.  However, in my opinion, the Kindle Fire is a child’s play compared to the IPad, much like how Zune was a child’s play to the IPod.

First, with 67% of the Tablet market share and as the original tablet, the Apple IPad has established its brand position in the tablet industry.  Furthermore, as an Apple product, with linkage to all apple products such as the iphone or the mcintosh, it has the loyalty of Apple’s huge customer base and can tap into the massive brand culture.  As well, the Apple IPad is simply a better product than the other tablets in the current market.  With a built in camera, IOS platform, massive, ever-growing appstore, bigger storage, and longer battery life, the IPad 2 has more than enough points of difference to distinguish itself from the rest, allowing it to raise its prices above the so called “competition”.  Finally with Apple’s innovative brand image, it has the interest of potential customers, and current customers craving the newer and better.

Although Kindle Fire may offer a cheaper price, it remains a tiny competitor compared to the Apple IPad.