Safeway’s Just for U program brings a competitive advantage against US competitors such as Target.
Safeway’s Just for U program could really be a new marketing strategy that is taking supermarkets by storm. It is a Safeway app designed to personalize each customers’ needs, and the app would provide various discounts and offers.
Imagine if you had a strict diet to follow, and scanning down the aisle is too time consuming. This app is the perfect strategy to attract customers that are detail oriented in their grocery shopping, allowing them to have an incentive to stay with Safeway. The US retailers Target and Walmart are slowly creeping their way into the Canadian market, and with the specialized app, it provides Safeway with first mover advantage, increasing the barriers of entry and competition for the US competitors.
Amazon.com sifts through product recommendations based on “Previously viewed products” by the consumer, and mails them paper coupons. With Safeway’s app, it is digitized which provides easier access to consumers. With the amount that consumers save, their trip to the grocer could mean increased spendings on other products, as their incentives to purchase increases.
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