During the summer time, Chipotle was the hot topic of foods that you had to try whenever you went down south for a road trip in the Statess. Now that it’s conveniently located in downtown Vancouver, it’s even better.

The lack of a menu and detailed descriptions, or new menu items doesn’t seem to faze customers at all. That is because this IS the marketing strategy of them, to go as simple as possible to showcase the local, natural ingredient that they use. Nothing more to be said, just simple and fresh.

I often used to think that marketing had to have a ‘wow’ factor, and sometimes forget that perhaps simplicity is best. “Honesty is the best policy”. Telling your customers what you have in your products, rather than throwing a billboard in their face is a more genuine way to market your product.

Chipotle’s stance against factory farms really took a toll on customers, causing an increase in sales. Although critics may beg to differ, Chipotle isn’t afraid to bare it all. Do you think this is an effective way of marketing your product to customers? Could too much transparency be the downfall of your business too?