“The fundamentals of buying and selling never change.” – Steve McKee, president of McKee Wallwork & Company

In Comm 101, it is easy to see how this world is becoming more digitized, and the traditional marketing strategies are slowly dying away, with more sophisticated ones to pick and choose from. However, the values behind the market, and the desires of consumers still remain the same, as described by McKee on his garage sale.

We have fancier technology nowadays to create amazing advertisements, but if the content lacks value to customers, it doesn’t matter how sophisticated the technology is, customers will not be drawn towards the product. Businesses are able to predict the flow of customers to an extent, but advertising is KEY to getting the word out.

Using McKee’s garage sale, he cannot simply expect cars to drive up to his house with customers that just happened to have time to shop. He needs to spread the word using online tools (Craigslist, Facebook, etc) and direct advertisement (flyers, newspapers, etc).

“Commerce has always been built upon trust, and the profit of deceit is never worth the price.” – McKee

I found the above statement to be true, because being honest with customers play a major role in business ethics, CSR, and even molding the organizational culture. Not only will customers walk away feeling satisfied, but businesses will have a feel-good factor contributing to the economy and the market.