Apple. A company that has garnered a cult-like following in many corners of the world thanks to it’s cutting-edge products, as well as some genius design and marketing. 
From the design of the Apple website, to simple yet clever marketing videos of its product, and finally to its iconic stores, the company’s consistent approach to simplistic functionality is probably the reason why so many consumers have developed a love affair for the brand and everything the brand promises — the Apple lifestyle.
I, for one, have an Apple product embedded in almost every aspect of my lifestyle. My iPhone wakes me up, I bring my Mac to school to do my work and assignments on, the iPad takes me away to another world where birds are angry, and on my commute home, the music on my iPhone gives me the space to reflect on my day.
The photo above features people lining up outside the unbelievably designed 24-hour Apple Store on 5th Avenue in New York City for the iPhone 4S. It is also a store that I have personally visited! I just had to visit the store as though it was an attraction in itself while I was in New York (and it probably is for the many who visit New York too).
I guess what I’m trying to say is that through its marketing (brand positioning), Apple has managed to create brand advocates in the millions of us who use their products around the world. Advocates who swear by their iPods, iPhones and Macs. This ultimately creates a love for a brand that consumers can trust and will willingly and happily spend their consumer dollars on.
P.S. The photo inside the actual store was taken at about midnight on New Year’s Day of 2012. And yes, there were people walking out with iMacs in hand at that time!