This article has stated that the sales of cars have been increasing for the past 19 months and are projected to increase, especially for private cars that are energy efficient. Car models like the Ford Fiesta, Nissan Note are able to attract consumers with their energy efficient models and compact designs. Noticing the new trend, firms like Mercendes-Benz also have improved sales with their small car models. These firms are able to shift their value propositions are produce what the consumers really want in the modern age as there is an increasing amount of people look for a small compact, energy efficient cars as the oil prices are high up in the market.

It is projected that the demands of these models will continue to increase as oil prices are still high up. It is important for car firms to open up for energy efficient research and create cars that are energy efficient in order to make more profit. If firms like fiat, who produces a large ranges of cars do not keep up with the new consumer trend and shifting their value propositions and marketing strategies, it is likely that these firms will not be able to compete with those such as fiat and ford.

http://www.theguardian.com/business/2013/oct/04/new-car-sales-five-year-high-smmt