Shared value is becoming an increasingly popular idea discussed and implemented by businesses in the modern world. Although creating a shared value is still in its early stages, large corporations are now seeking ways to run their business, in order to create economic value while also creating societal values. In this article, IKEA presents a good example of an attempt to create shared value for its customers.

As the world approaches peak oil, demand for alternative energy has spiked. IKEA Canada has just announced its purchase of a 20 turbine-wind farm, which is expected to generate clean energy that is double the amount used at the moment at its current IKEA stores across Canada. As the extraction of the Albertan Oil Sands has attracted a lot of opposition and heated-up discussions, IKEA’s move of investing in a wind energy is a smart move as it creates share values for the Canadians who are upset about the Albertan Oil Sands.

As mentioned by the spokesperson of IKEA, it is a “win-win-win” idea, as it can create a “low-carbon future, reduce our energy and operating costs and pass those benefits on to our customers by continuing to offer high quality home furnishings at low prices.”

http://www.bnn.ca/News/2013/11/14/IKEA-eyes-low-carbon-future-with-Alberta-wind-energy-project.aspx