http://creativesocialblog.com/news/hashtag-the-progression-of-online-communication
As summer turns to fall, consumer preferences begin their shift; changes in apparel and seasonal foods are giving business the opportunity to utilize social media by allowing people to showcase the up and coming trends with hashtags and pictures. Companies such as Starbucks have taken full advantage of social media this fall season by marketing the 10-year anniversary of Starbuck’s famous pumpkin spice latte, and encouraging customers to hashtag #PSL and #Celebrate10, giving them a chance of winning a Starbucks gift card and knit cup-cozy.
The change in seasons also ideal for clothing companies to maximize the use of social media for new fall fashions. The mere mass of the social media world is a marketers dream come true, seeing as one posts can receive more views in a day than a billboard would receive in a week. Reasons such as these are why more companies need to jump on the Twitter, Instagram, Facebook, and Pinterest bandwagon if they want to be competitive in their designated markets. Companies that choose to ignore social media, and stick to more traditional advertising methods are more-or-less ignoring an entire customer segment that could be tapped into.