http://www.forbes.com/fdc/welcome_mjx.shtml

It is well known that Tom’s company has always put a great emphasis on social enterprise; however, as of recent the company has taken this valuable concern and expanded it towards companies abroad. Tom’s is going to launch a website that will act as a “social hub” for companies that positively contribute to communities worldwide. Tom’s has strategically made the website debut date in the beginning of December in order to attract the seasonal Christmas shoppers who are already in the giving spirit. The website will group together around 200 companies that Tom’s has specifically approved of into an easy-to-access online shopping site. Consumers will be able to make their purchases and know that every purchase will play a helping hand in the lives of an individual somewhere in the world. The target consumer base that Tom’s is aiming to attract is individuals who are looking to make purchases with a greater purpose than simply obtaining a good. The website gives consumers a way to do well for other’s while doing treating themselves. Tom’s plans on putting up billboards and commercials with the slogan “This is bigger than us,” in order to promote the website.