http://www.bestourism.com/items/di/426?title=Japan-Airlines&b=63

Guang’s post on the battle between airplane developers, Boeing and Airbus, shows that companies cannot get too comfortable sitting at the top of a market. Boeing has been known be one of largest suppliers of airplanes worldwide. The comfort that comes with being number one, however, is short-lived. Boeing’s former consumer’s, such as Japan Airline and British Airways, have shifted suppliers and are now purchasing planes from Airbus instead. Why is this you make wonder? As Guang states, Boeing’s failure to innovate and release new planes before Airbus is the leading cause of this so-called betrayal. The benefit of being first in the a market can be manipulated and applied to a company’s ability to innovate and be first to release a product within the actual market instead. Airbus’s faster and supposedly better airplanes are proving to be real competition for Boeing, and if Boeing does not act upon this soon they will be knocked down by Airbus, or companies such as Airbus who are rapidly innovating in airplane technology, function, and design.