Month: February 2011

It is without question that the Electronic Dance Music (EDM) genre is already  massive in many parts of the world. It has become so big that some of the largest music festivals in the world are based purely on the unique genre that spreads from house to trance to electro (and many more). So what is Vancouver waiting for?

This beautiful city has been bringing A-list DJ’s here for years now,  none bigger than last years Winter Olympic stretch that featured many  of the most prominent DJ’s of the last 2 decades. Thanks to Blueprint Events we have been able to enjoy the plethora of talent they have brought us, but now with the newly announced Seasons Electronic  Music Festival, fans may be witnessing the birth of something new.   The festival which features world renowned DJ’s Calvin Harris, Laidback Luke and up and comer’s Felguk and Lazy Rich, will be a true testament to the ever growing EDM fanbase in Vancouver. In this its  first year, the festival will be held at the Vancouver Convention Center which holds a mere 4000 people. With the intent to make this an  annual event is there any limit to what we see this festival becoming. With a positive response who knows what’s in store, maybe a multi day festival much like LA’s Electric Daisy Carnival.

Facebook is clearly the front runner by far in terms of online social media websites. With this in mind the idea of a social media website is to be able to share with others over the internet. When you sign up for a free Facebook account essentially you are revealing your unknown self to the world.

Upon sign up many users choose to reveal their name, gender, age, phone number, email addresses as well as where they reside. One important thing to take away from this is that users choose the option to publish this personal information. This feature allows marketers to connect to the database and use the information we concede to develop a general idea of target audiences that they can try and promote to.

Facebook has made it even easier for external users such as marketers to identify certain demographics with apps such as the “like” button. This allows users to be able to “like” comments but more importantly groups, such as musicians, movies or companies. So why is this important? Well for one marketers can quickly identify and split potential consumers into groups based on what the average consumer “likes”.

This strategy has been further developed with the introduction of Facebook Places. This application reveals to other users where one’s current location is and which friends they are with. This also allows marketers to easily identify consumer patterns and favourite locations making the survey system obsolete in these circumstances and therefore applying the trend that Facebook provides for free.

For the first time in UFC history, the fan expo will be brought to Canada. Some of you may wonder what is featured at the the expo and why does the UFC put this event on. Other then the obvious that it brings in revenue for the UFC without having to actually set up fights or show them on PPV, the main purpose of this event is to give back to the fans. As mentioned before this will be the first fan expo featured in Canada, and it should come to no surprise. The UFC on countless occasions have told media that the fan base in Canada is one of the strongest in the world of MMA.

It is prudent to suggest that the UFC has certainly used a system such as CDSTEP or perhaps an STP model during their analysis of how to promote a successful fan expo in Canada. It is not a secret that some of the biggest names in the UFC will be in attendance including numerous Canadian fighters and most certainly GSP. With the recognition that this event is for the fans, the UFC is selling tickets at a relatively low price of $35-$40. And if your worried about meeting fighters, don’t be. The UFC is featuring an interactive Q & A, autograph signings and even training sessions. All this and more lead to the ever increasing popularity that the UFC has seen over the past few years.