Travis Crowe's Blog

For the first time in UFC history, the fan expo will be brought to Canada. Some of you may wonder what is featured at the the expo and why does the UFC put this event on. Other then the obvious that it brings in revenue for the UFC without having to actually set up fights or show them on PPV, the main purpose of this event is to give back to the fans. As mentioned before this will be the first fan expo featured in Canada, and it should come to no surprise. The UFC on countless occasions have told media that the fan base in Canada is one of the strongest in the world of MMA.

It is prudent to suggest that the UFC has certainly used a system such as CDSTEP or perhaps an STP model during their analysis of how to promote a successful fan expo in Canada. It is not a secret that some of the biggest names in the UFC will be in attendance including numerous Canadian fighters and most certainly GSP. With the recognition that this event is for the fans, the UFC is selling tickets at a relatively low price of $35-$40. And if your worried about meeting fighters, don’t be. The UFC is featuring an interactive Q & A, autograph signings and even training sessions. All this and more lead to the ever increasing popularity that the UFC has seen over the past few years.