Hello world!

In my first marketing blog I would like to talk about techniques that I find counterproductive in terms of generating interest and bolstering sales of a product.  This Sunday, as I was posted on the couch watching playoff football, I was taken back by terrible commercials shown one after another.  Football, in the first place, is known to have an egregious amount of commercials, all of which are tailored towards a male dominated audience.  The vast majority of the commercials I would walk away from, or completely shrug off.  However, there were a select few that caught my attention, but not in a good way.  I’m not going to rattle off specific commercials that caused my blood to boil, but lets just say I won’t be actively seeking out these products any time soon.  The terrible part is that I thought quite highly of some of the advertised products beforehand, but the commercial has completely deterred my interest.  The companies were probably spending a premium to be advertising during such a heavily watched program, which makes things even more mind-boggling.  How can intelligent leaders of successful businesses allow a commercial to air that will have nothing but negative consequences.  The effect of tarnishing product reputations coupled with the high cost is an expense that can easily be avoided.  The commercial could possibly have nothing to do with the product at hand, but still reduce my interest.  How is this accomplished?  By creating a commercial so irritating that I boycott buying it all together.  There have always been, and there will always be annoying/irritating commercials, I understand this.  My quarrel is that successful business executives cannot figure out the ill-effects of a poor commercial.