Tacky, memorable, interactive, relevant, and all over brilliant. Well done.
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How’s that for a brilliant marketing strategy.
At New York’s Fashion week, this “Swatch Girl” was seen roaming the vicinity where attendees could tweet (@swatchus) and tag (#swatchgirl) to win themselves a nice new pastel watch straight from the model’s dress. (Check out full story here: http://mashable.com/2011/02/14/swatch-girl/#10033)