Category Archives for Marketing Strategies
Brand Architecture Building: A Step-by-Step Guide (Step 1)
Confused about how to organize your company’s brands? Here’s a multi-step guide and case study to help you define your brand and brand architecture. Continue reading
The Business of Online Dating Infographic
Equipping you with all you need to know about the online dating industry. Continue reading
The “Canada Goose Phenomenon”
Raised in B.C. Canada, I had no idea what the Canada Goose brand was. After making a few trips out to Toronto, I was exposed to the brand for what I thought was the first time. Walking down Yonge Street … Continue reading
Macklemore’s Thrift Shop affects Consumer Behaviour…?
Macklemore’s Thrift Shop exemplifies “modelling,” a type of observational learning. Continue reading
Will.i.am Revives Vinyl Records
“Even in media, sometimes an old idea is worth revisiting. Budweiser’s latest campaign in Brazil is actually a collection of old ideas. Securing a high profile musician to front a campaign has been a standard advertising tool for many years, … Continue reading
Business Cards: The Brand in Your Hand
A student’s guide to the business card design and printing process. First of all, I want to follow up on my previous blogpost. I find it fascinating that within days after publishing it, I already received comments from web surfers … Continue reading
Design Diary: Logos and Branding
Although I’ve never taken official classes in design, I have done quite a lot of research on aesthetics in design (part of the job for being creative executive), and here are some of my findings on logo research. Logos. What … Continue reading
“Add Sound… Preserve the Quiet”
Inventor Woody Norris, 2005 winner of the $500,000 Lemelson-MIT Prize The title of this blog post comes from the tagline of Audio Spotlight by Holosonic, a company specializing in focused audio technology. So what exactly is this technology? SearchMobileComputing … Continue reading
New Mapping Technologies: Stalking Made Easy?
The evolution of web mapping technology has been extraordinary. Google Maps was one of the very first online web mapping technologies. Created in early 2005, it now dominates in online and mobile web-mapping technology. The power of Google Maps … Continue reading
Tubifi – What’s All the Hype?
“Tubifi (Tübe-ê-fy) verb. To democratize the creation of world-class video at a 1/10th of the price and a fraction of the time.” Launched just 4 days ago, Tubifi has been a primary topic of discussion amongst various tech and social … Continue reading