Category Archives for Business Strategy

Brand Architecture Building: A Step-by-Step Guide (Step 1)

Confused about how to organize your company’s brands? Here’s a multi-step guide and case study to help you define your brand and brand architecture. Continue reading

25. April 2014 by Valerie Song
Categories: Business Strategy, Design, Insight, Marketing Strategies, Product Positioning & Branding, Tips and tricks | Tags: , , , , , , | Leave a comment

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