Tag Archives for marketing

Brand Architecture Building: A Step-by-Step Guide (Step 1)

Confused about how to organize your company’s brands? Here’s a multi-step guide and case study to help you define your brand and brand architecture. Continue reading

25. April 2014 by Valerie Song
Categories: Business Strategy, Design, Insight, Marketing Strategies, Product Positioning & Branding, Tips and tricks | Tags: , , , , , , | Leave a comment

Internships Abroad: A Shanghai Experience

A look into my 6-week summer internship in China at DDB as a second year student. Continue reading

14. February 2013 by Valerie Song
Categories: Student Life, Tips and tricks | Tags: , , , , , , | 5 comments

Spam prevention powered by Akismet