Category Archives for Product Positioning & Branding
Everything marketing entails
Brand Architecture Building: A Step-by-Step Guide (Step 1)
Confused about how to organize your company’s brands? Here’s a multi-step guide and case study to help you define your brand and brand architecture. Continue reading
The Business of Online Dating Infographic
Equipping you with all you need to know about the online dating industry. Continue reading
Font Faves #1: Hipster Series
Starting a series displaying wonderful free fonts and their download links. This one’s about fonts hipsters would use. Thumbs up if you love typography. Check it out! Continue reading
The “Canada Goose Phenomenon”
Raised in B.C. Canada, I had no idea what the Canada Goose brand was. After making a few trips out to Toronto, I was exposed to the brand for what I thought was the first time. Walking down Yonge Street … Continue reading
Macklemore’s Thrift Shop affects Consumer Behaviour…?
Macklemore’s Thrift Shop exemplifies “modelling,” a type of observational learning. Continue reading
My Top 5 Most Anticipated New Touchscreen Laptops of 2012
On a crazy new hunt to find a new personal laptop, I have been roaming the tech forums. According Computex reports, the trend this year is a series of hybrid, multi-purpose Windows 8 laptops that boast of their light weight, … Continue reading
Will.i.am Revives Vinyl Records
“Even in media, sometimes an old idea is worth revisiting. Budweiser’s latest campaign in Brazil is actually a collection of old ideas. Securing a high profile musician to front a campaign has been a standard advertising tool for many years, … Continue reading
Business Cards: The Brand in Your Hand
A student’s guide to the business card design and printing process. First of all, I want to follow up on my previous blogpost. I find it fascinating that within days after publishing it, I already received comments from web surfers … Continue reading
Design Diary: Logos and Branding
Although I’ve never taken official classes in design, I have done quite a lot of research on aesthetics in design (part of the job for being creative executive), and here are some of my findings on logo research. Logos. What … Continue reading
Walt Disney: Entrepreneur
Did you know that Disney offers an Entrepreneurship Center? Continue reading