Category Archives for Tips and tricks

Brand Architecture Building: A Step-by-Step Guide (Step 1)

Confused about how to organize your company’s brands? Here’s a multi-step guide and case study to help you define your brand and brand architecture. Continue reading

25. April 2014 by Valerie Song
Categories: Business Strategy, Design, Insight, Marketing Strategies, Product Positioning & Branding, Tips and tricks | Tags: , , , , , , | Leave a comment

Font Faves #1: Hipster Series

Starting a series displaying wonderful free fonts and their download links. This one’s about fonts hipsters would use. Thumbs up if you love typography. Check it out! Continue reading

28. July 2013 by Valerie Song
Categories: Design, Product Positioning & Branding, Tips and tricks | Tags: , , , , , , | 1 comment

Chrome Extension Round-up Edition 1: Productivity

Chrome extensions to help increase your productivity. Great for students! Continue reading

07. July 2013 by Valerie Song
Categories: Insight, Student Life, Technology, Tips and tricks | 6 comments

Internships Abroad: A Shanghai Experience

A look into my 6-week summer internship in China at DDB as a second year student. Continue reading

14. February 2013 by Valerie Song
Categories: Student Life, Tips and tricks | Tags: , , , , , , | 5 comments

So You Know How To Pitch… It’s just a shame that you’re too nervous.

I cringed as I typed the title of this blog post. “Oh, Valerie, Valerie, Valerie,” I think. “You could have done so much better.” Two months ago, I posted about how to pitch it to win it. I have since … Continue reading

21. November 2012 by Valerie Song
Categories: Insight, Tips and tricks | 2 comments

Pitch It to Win It: 15-Second Elevator Pitching Tips from Forbes!

We’ve all heard it. The first impression. The elevator pitch. The adjustment of your voice a few tones higher. So what does it really take to capture someone’s attention in the first 15? Continue reading

18. September 2012 by Valerie Song
Categories: Insight, Tips and tricks | Tags: , , , , , , , , , | 2 comments

University: A Foster Home for Innovative Ideas

“I remember Lego sets back in the day. There was a time when they did not come with a manual. ” – Eric Gales   Windows has been my technological companion from humongous gray blocks to paper thin laptops. I joined the … Continue reading

11. April 2012 by Valerie Song
Categories: Insight, Technology, Tips and tricks, Top News | Tags: , , , , , , , , , , , , , , , , , | 1 comment

First Year at Sauder? Been there, done that.

A second-year-to-be’s “Ultimate First Year Survival Guide,” with reviews on courses and teachers, with a bonus of all the golden resources that you’ll need. Continue reading

07. June 2011 by Valerie Song
Categories: Tips and tricks | 2 comments

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