Category Archives for Product Positioning & Branding

Everything marketing entails

Progression of Social Media

“People don’t change behavior or positions based on what they know. They change based on what they feel.” — Oprah Winfrey. An analysis based on: Continue reading

09. October 2010 by Valerie Song
Categories: Insight, Product Positioning & Branding, Technology | 1 comment

iPhone 4G: Good Brand Reputation Leads to Overpricing?

What is the secret to Apple’s strong brand and customer loyalty?

References made in post to: Continue reading

27. September 2010 by Valerie Song
Categories: Product Positioning & Branding, Technology | 3 comments

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