Twitter Users Strip Model?
How’s that for a brilliant marketing strategy.
At New York’s Fashion week, this “Swatch Girl” was seen roaming the vicinity where attendees could tweet (@swatchus) and tag (#swatchgirl) to win themselves a nice new pastel watch straight from the model’s dress. (Check out full story here: http://mashable.com/2011/02/14/swatch-girl/#10033)