MUJI may sounds unfamiliar for many people who lived in North America. MUJI, which means “no-brand quality goods” in Japanese has already established itself some loyal fan base through out the world. MUJI offers products which include furniture, kitchen, bathroom, stationary ,travel storage, footwear and apparel. What stood out the most for this brand is the mix of modern, minimalist design with good quality and environmental friendly products.

MUJI just recently announced that it will open stores across Canada, the first store being in Toronto. many expressed their excitements over the news. MUJI admits that “in order to keep prices low despite the high cost in Canada, the firm may has to squeeze profit margins,”. MUJI has to face what Target initially encountered, to compete with the local brands. It is a wise strategy for MUJI to keep the price low, because as a foreign brand, its main goal is to be able to compete with others, and not to maximize profit.

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