in China, KFC has more customers than Mc, but Mc is the world second largest food companies. The first reason is that KFC caters more to the taste of local people. For example, most Chinese people prefer rice than bread, thus, KFC values the selling of induced new products with rice. Recently, Mc also tries to add rice into their menu, but only gets a failure. What causes such big difference? One of the reasons is that, Mc mainly focuses on a single product, hamburger making which was exactly what it made several years ago, but relatively does worse toward other aspects, while KFC tries to be innovated and focuses on a wide range of items. To solve this problem, Mc should do some market surveys; and try to include the local tastes. Not only introducing different food in different areas, but also inducing different tastes within one country, since everyone has a period to get tired of the same food. A new product can change this feeling and also hold others curiosity then attract both old and new customers.

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