SONY sold the PlayStation 4 in North America in the first 24 hours, although the company says some buyers report has “problems” with the new game equipment. They still sold over million dollars. A company’s core strategic shift leads to losses in the second quarter. Some users said the power indicator light machine that there might be a failure. SONY is know some consumers have reported problems and their systems and closely monitored PS4 for additional reports, thus lists the problems on the website and is closely monitoring for additional reports.

SONY’s biggest success is to a group of loyal customers. They believe that SONY’s ability, surprised at SONY’s mistakes, and put forward his own conjecture and give advice. On the other hand, they successfully catch the eye of investors, making them be willing to invest. Thus, to building a company, first of is to build a good reputation.

 The original source：

http://www.businesspost.ie/#!story/Home/News/Sony+monitors+Playstation+%22issues%22+as+sales+top+1+million/id/87198161-2385-289d-a998-daaf21452524

The author points that Mazda motor company is launching a new Mazda. In the automotive industry competition is brutal; it is difficult for a company has a better sale more than other companies. Mazda will have to find a vacant position. Mazda is trying to enter the compact car market image, however, a better design and guarantee. The company is committed to solve the problems and put forward new products run faster and longer commitment in the new Mazda. However, this can hardly be regarded as a unique brand. The company needs a unique brand to differentiate itself in order to attract more customers.

I do agree with the author’s opinion. As we all know, car industries have a strong compete. Thus, Mazda must confirm its own advantages and disadvantages. Also, solving the problems merely is useless; they have to make their products unique and cater to the customers.

The original source: https://blogs.ubc.ca/angelalee/2013/10/07/new-mazda3-entering-carmarket-unique-brand-positioning-and-promising-value-proposition-needed/

The author points that the best shopping season has started from long Thanksgiving weekend this year, and the black Friday is in the corner. As online shopping is becoming more popular these years, this should be the main focus of the enterprise distribution channels in the shopping season. Another suggestion for the company to survive and gain profits in the early treatment is the hot season, many people will finish shopping before November and a relatively small amount of people will buy more on black Friday and Monday

I do agree with what the author writes. As it is proved, customers prefer to go shopping online, as it is much cheaper than the stores in real. So, the Black Friday is one of the best opportunities to earn money. Discount is the best attractive possibility to attract customers. Also, the Black Friday is well know among customers, it has a free chance to advertise. So, it is a good deal to open store on Black Friday.

The original blog: https://blogs.ubc.ca/yangao/2013/11/14/49/

British investors increasingly attractive to the Chinese enterprise, to the Chinese business immigrant visa issued by the citizens of the country last year more than doubled, to 116.

Business visa holder can start a business in the UK, and through the fast track to obtain British citizenship.

The financial times, according to the data provided by the British to the citizens of the United States last year business visa year-on-year growth of 13%, to 127.British prime minister David Cameron said that Britain will open the door to welcome Chinese investment. The message also illustrates an increasingly obvious signs, namely the commercial influence of the Chinese people in the UK is becoming bigger. Is a British business immigrant visa foreign citizens obtain British citizenship requirement is that their enterprises in the capital, create jobs, or other standard measure of success. Visa holders if after three years can prove they created 10 permanent jobs in the UK, or produced at least 5 million pounds of income, can apply for permanent residence.

Britain in the 2012-13 total annual business visa issued by the growth of 87%, to 973, more than 2011-12, 520, 293 and 2010-11. It is not only promotes the development of the economy, and it makes some Chinese have more motivation to create wealth.

The original source:

http://www.ftchinese.com/story/001053488#utm_campaign=2G131201&utm_source=marketing&utm_medium=campaign

Many online shopping often knows, every single day, taobao mall held fifty percent of crazy promotion period. Singles day of 2011, Taobao mall generated sales of 936 million yuan , and the total retail sales of Hong Kong shopping paradise one day but around 850 million or so. In 2012, the turnover of Taobao is 19.2 billion, and 2013 becomes 35 billion yuan.

In fact, many goods is on the basis of original increase half price, and now with folded do activities, such as the shopping price and previous price. It’s a kind of cheating customers, using the psychological people keen on gaining petty advantages to attract customers buying some unnecessary goods. There have been media reported double tenth taobao after a partial businessman fraud, taobao reputation declined, for “false discount”. Others insist that double tenth a peak in the artificial wave, little impact on the development of the economy as a whole. Used to reflect the media comment in succession, double tenth one is a carnival, calls for a double tenth after a don’t become a “feather”, don’t count on double tenth generation continued economic effect.

The original source: http://tech.hexun.com/2013-11-18/159769810.html

Taobao is a larger network retail business circle, the asia-pacific region by alibaba group was established on May 10, 2003 investment. As of December 31, 2010, taobao, more than 370 million registered members and 2011 volumes of 2011 yuan, accounting for 80% of China’s online shopping market. In 2010, an increase of 66%. November 11, 2012, taobao daily turnover of 19.1 billion yuan.

There are three main reasons that Taobao attracts customers. Firstly, it has a lower price than the stores in the real life. Customers to buy the psychological factors may be the first impression is because the price of the products. Secondly, there have a good visual friendly interface to catch the eyes of the customers. Lastly, activity of in-store marketing like discounts, coupons, tie-in package, full sent grasp. These kinds of discount catch the consumer psychology of buying the cheaper things. These three reasons are the main possibilities that Taobao become so famous in China and is the first of online shopping.

The original source:

http://baike.baidu.com/linkurl=AzJ7rrJyQNqOxSwwiDOhXeCfh0C24xaKxJPoZFjljtTmLlPlY_VEv_FbtVLWhjUADHsBIDLX67F8E0Z86IvKMq

Apple announced iOS 7 on September 18, and officially launched at 1:00 on September 19 2013 for free download updates.

Ios7 establishes a control center for your quick access, ease anytime you use those much-needed control options and app. Just from any screen (including lock screen) upward swipe to switch to flight mode, turn on or off the wireless LAN, adjust the screen brightness, etc. Also, enhance the notification center, have more intelligent multitasking, more powerful camera and new ringtones and wallpapers.

But, there are also many bugs. Firstly, it sometimes can’t input Chinese. Some customers said the Internet posting his iPhone after upgrading iOS7 official version appeared unable Pinyin Chinese input problem, the problem has been confirmed by other users, but Apple has innovate iOS7.0.2 to solve this problem. Moreover, others can bypass the lock screen view personal photo album. Also, In iOS 7 environment, dial in emergency is easy to crash.

But totally, Apple have trying to produce more version to solve the bugs and cater to the customers.

As one of the ancestors of the smart phone, Apple must be the most successful company. When Appple is constantly exploring innovation, another electronics company from Korea called Samsung is also reforming.

Android system has high degree of freedom, as we all know, some of the app of Apple need to pay, and every time we download some software, we need to type the password which is not very convenient. But Android just can download everything in free. Secondly, to watch some movies or listen to the music in iphone, one way is to buy from the Apple store, another is to synchronization from itunes. But Android only need to copy from the computers or download the music software and search for the videos or music, thus is more convenient and cheaper. But, on the other hand, iphone has a much delicacy touch and fast speed to operate procedures. Also, iphone has a clear camera which has a so high quality of mobile Pixel. Moreover, ihone has icloud which can help the customers save the profile, even the customers change another iphone or lost the old one, they can also find the profile back.

Secondly，compared with KFC, Mc has a larger area of storefront but less waiters or waitresses that cleans up the tables, thus leading to a bad reputation toward service manner. Especially in China, one of the most crowded areas with intensively high population density, the daily visitor flow in a fast-food restaurant like Mc tends to be much higher than most North American areas, where Mc originated and occupies a large portion of the market. Therefore, in order to be as successful as the Mc here, the company should better understand the regional difference and increase a proper level of human resources into daily operation. To be more detailed, Mc should employ more waiters and waitresses in Chinese sub-branches, or strengthen the training of staff to improve efficiency. Even though these actions might cause additional expenditures, it is worth taken as Mc can be more appealing to Chinese customers thus earns more profits.

the diverse food

in China, KFC has more customers than Mc, but Mc is the world second largest food companies. The first reason is that KFC caters more to the taste of local people. For example, most Chinese people prefer rice than bread, thus, KFC values the selling of induced new products with rice. Recently, Mc also tries to add rice into their menu, but only gets a failure. What causes such big difference? One of the reasons is that, Mc mainly focuses on a single product, hamburger making which was exactly what it made several years ago, but relatively does worse toward other aspects, while KFC tries to be innovated and focuses on a wide range of items. To solve this problem, Mc should do some market surveys; and try to include the local tastes. Not only introducing different food in different areas, but also inducing different tastes within one country, since everyone has a period to get tired of the same food. A new product can change this feeling and also hold others curiosity then attract both old and new customers.

Mcdonalds