Taobao is a larger network retail business circle, the asia-pacific region by alibaba group was established on May 10, 2003 investment. As of December 31, 2010, taobao, more than 370 million registered members and 2011 volumes of 2011 yuan, accounting for 80% of China’s online shopping market. In 2010, an increase of 66%. November 11, 2012, taobao daily turnover of 19.1 billion yuan.

There are three main reasons that Taobao attracts customers. Firstly, it has a lower price than the stores in the real life. Customers to buy the psychological factors may be the first impression is because the price of the products. Secondly, there have a good visual friendly interface to catch the eyes of the customers. Lastly, activity of in-store marketing like discounts, coupons, tie-in package, full sent grasp. These kinds of discount catch the consumer psychology of buying the cheaper things. These three reasons are the main possibilities that Taobao become so famous in China and is the first of online shopping.

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