The author points that the best shopping season has started from long Thanksgiving weekend this year, and the black Friday is in the corner. As online shopping is becoming more popular these years, this should be the main focus of the enterprise distribution channels in the shopping season. Another suggestion for the company to survive and gain profits in the early treatment is the hot season, many people will finish shopping before November and a relatively small amount of people will buy more on black Friday and Monday

I do agree with what the author writes. As it is proved, customers prefer to go shopping online, as it is much cheaper than the stores in real. So, the Black Friday is one of the best opportunities to earn money. Discount is the best attractive possibility to attract customers. Also, the Black Friday is well know among customers, it has a free chance to advertise. So, it is a good deal to open store on Black Friday.

The original blog: https://blogs.ubc.ca/yangao/2013/11/14/49/