SONY sold the PlayStation 4 in North America in the first 24 hours, although the company says some buyers report has “problems” with the new game equipment. They still sold over million dollars. A company’s core strategic shift leads to losses in the second quarter. Some users said the power indicator light machine that there might be a failure. SONY is know some consumers have reported problems and their systems and closely monitored PS4 for additional reports, thus lists the problems on the website and is closely monitoring for additional reports.

SONY’s biggest success is to a group of loyal customers. They believe that SONY’s ability, surprised at SONY’s mistakes, and put forward his own conjecture and give advice. On the other hand, they successfully catch the eye of investors, making them be willing to invest. Thus, to building a company, first of is to build a good reputation.

 The original source：

http://www.businesspost.ie/#!story/Home/News/Sony+monitors+Playstation+%22issues%22+as+sales+top+1+million/id/87198161-2385-289d-a998-daaf21452524

The author points that Mazda motor company is launching a new Mazda. In the automotive industry competition is brutal; it is difficult for a company has a better sale more than other companies. Mazda will have to find a vacant position. Mazda is trying to enter the compact car market image, however, a better design and guarantee. The company is committed to solve the problems and put forward new products run faster and longer commitment in the new Mazda. However, this can hardly be regarded as a unique brand. The company needs a unique brand to differentiate itself in order to attract more customers.

I do agree with the author’s opinion. As we all know, car industries have a strong compete. Thus, Mazda must confirm its own advantages and disadvantages. Also, solving the problems merely is useless; they have to make their products unique and cater to the customers.

The original source: https://blogs.ubc.ca/angelalee/2013/10/07/new-mazda3-entering-carmarket-unique-brand-positioning-and-promising-value-proposition-needed/

The author points that the best shopping season has started from long Thanksgiving weekend this year, and the black Friday is in the corner. As online shopping is becoming more popular these years, this should be the main focus of the enterprise distribution channels in the shopping season. Another suggestion for the company to survive and gain profits in the early treatment is the hot season, many people will finish shopping before November and a relatively small amount of people will buy more on black Friday and Monday

I do agree with what the author writes. As it is proved, customers prefer to go shopping online, as it is much cheaper than the stores in real. So, the Black Friday is one of the best opportunities to earn money. Discount is the best attractive possibility to attract customers. Also, the Black Friday is well know among customers, it has a free chance to advertise. So, it is a good deal to open store on Black Friday.

The original blog: https://blogs.ubc.ca/yangao/2013/11/14/49/

British investors increasingly attractive to the Chinese enterprise, to the Chinese business immigrant visa issued by the citizens of the country last year more than doubled, to 116.

Business visa holder can start a business in the UK, and through the fast track to obtain British citizenship.

The financial times, according to the data provided by the British to the citizens of the United States last year business visa year-on-year growth of 13%, to 127.British prime minister David Cameron said that Britain will open the door to welcome Chinese investment. The message also illustrates an increasingly obvious signs, namely the commercial influence of the Chinese people in the UK is becoming bigger. Is a British business immigrant visa foreign citizens obtain British citizenship requirement is that their enterprises in the capital, create jobs, or other standard measure of success. Visa holders if after three years can prove they created 10 permanent jobs in the UK, or produced at least 5 million pounds of income, can apply for permanent residence.

Britain in the 2012-13 total annual business visa issued by the growth of 87%, to 973, more than 2011-12, 520, 293 and 2010-11. It is not only promotes the development of the economy, and it makes some Chinese have more motivation to create wealth.

The original source:

http://www.ftchinese.com/story/001053488#utm_campaign=2G131201&utm_source=marketing&utm_medium=campaign

Many online shopping often knows, every single day, taobao mall held fifty percent of crazy promotion period. Singles day of 2011, Taobao mall generated sales of 936 million yuan , and the total retail sales of Hong Kong shopping paradise one day but around 850 million or so. In 2012, the turnover of Taobao is 19.2 billion, and 2013 becomes 35 billion yuan.

In fact, many goods is on the basis of original increase half price, and now with folded do activities, such as the shopping price and previous price. It’s a kind of cheating customers, using the psychological people keen on gaining petty advantages to attract customers buying some unnecessary goods. There have been media reported double tenth taobao after a partial businessman fraud, taobao reputation declined, for “false discount”. Others insist that double tenth a peak in the artificial wave, little impact on the development of the economy as a whole. Used to reflect the media comment in succession, double tenth one is a carnival, calls for a double tenth after a don’t become a “feather”, don’t count on double tenth generation continued economic effect.

The original source: http://tech.hexun.com/2013-11-18/159769810.html

Taobao is a larger network retail business circle, the asia-pacific region by alibaba group was established on May 10, 2003 investment. As of December 31, 2010, taobao, more than 370 million registered members and 2011 volumes of 2011 yuan, accounting for 80% of China’s online shopping market. In 2010, an increase of 66%. November 11, 2012, taobao daily turnover of 19.1 billion yuan.

There are three main reasons that Taobao attracts customers. Firstly, it has a lower price than the stores in the real life. Customers to buy the psychological factors may be the first impression is because the price of the products. Secondly, there have a good visual friendly interface to catch the eyes of the customers. Lastly, activity of in-store marketing like discounts, coupons, tie-in package, full sent grasp. These kinds of discount catch the consumer psychology of buying the cheaper things. These three reasons are the main possibilities that Taobao become so famous in China and is the first of online shopping.

The original source:

http://baike.baidu.com/linkurl=AzJ7rrJyQNqOxSwwiDOhXeCfh0C24xaKxJPoZFjljtTmLlPlY_VEv_FbtVLWhjUADHsBIDLX67F8E0Z86IvKMq