The author points that Mazda motor company is launching a new Mazda. In the automotive industry competition is brutal; it is difficult for a company has a better sale more than other companies. Mazda will have to find a vacant position. Mazda is trying to enter the compact car market image, however, a better design and guarantee. The company is committed to solve the problems and put forward new products run faster and longer commitment in the new Mazda. However, this can hardly be regarded as a unique brand. The company needs a unique brand to differentiate itself in order to attract more customers.

I do agree with the author’s opinion. As we all know, car industries have a strong compete. Thus, Mazda must confirm its own advantages and disadvantages. Also, solving the problems merely is useless; they have to make their products unique and cater to the customers.

The original source: https://blogs.ubc.ca/angelalee/2013/10/07/new-mazda3-entering-carmarket-unique-brand-positioning-and-promising-value-proposition-needed/