Secondly，compared with KFC, Mc has a larger area of storefront but less waiters or waitresses that cleans up the tables, thus leading to a bad reputation toward service manner. Especially in China, one of the most crowded areas with intensively high population density, the daily visitor flow in a fast-food restaurant like Mc tends to be much higher than most North American areas, where Mc originated and occupies a large portion of the market. Therefore, in order to be as successful as the Mc here, the company should better understand the regional difference and increase a proper level of human resources into daily operation. To be more detailed, Mc should employ more waiters and waitresses in Chinese sub-branches, or strengthen the training of staff to improve efficiency. Even though these actions might cause additional expenditures, it is worth taken as Mc can be more appealing to Chinese customers thus earns more profits.

the diverse food