The Canadian coffee giant Tim Hortons has recently changed their cup sizes in their Ontario locations. Small-size cups are eliminated and extra-large (24oz) is now being added to the list and so far the prices have not gone up.
This is amazing for coffee lovers (such as myself) and even though it is not certain whether or not Tim Horton’s will implement this new system to all locations across the country, there are several reasons why they possibly will.
The first is Tim Horton’s recent entry to the United States. Since their entry, the company has established countless locations and have had decent success there. (Not as well as Starbucks and Dunkin’ Donuts, etc. but pretty good for a new foreign coffee company) And as we all know, Americans love to get their money’s worth. By disregarding the old cup sizes, customers can now get more with what they paid, and for many, that definitely accounts for a good start to their day.
Another reason is Starbuck’s introduction of “Trenta” (31oz) earlier this year. Tim Horton’s might see this as a potential threat and therefore has chosen this strategy to keep at par with their biggest competitor.
The full article is here: http://www.businessreviewcanada.ca/business_leaders/tim-hortons-to-test-new-coffee-cup-sizes
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This is a great idea because I feel that Tim Horten’s small and medium sizes were too small (compared to what other companies like Starbucks and McDonalds offer). In my opinion, offering bigger sizes will help them gain more clientele to make up for the money they’re losing from not increasing the price.