Personally, I cannot remember the last time I used Yahoo! as a search engine, or even visited the website. The common use of Google has turned it into a verb, “You don’t know what it is? Google it.” No one ever says “Yahoo it.” This goes to show the importance of branding and positioning. Even a large company like Google has to constantly strive to position itself in our minds with other internet services (though most don’t come close to Google’s services.”
I think Yahoo! is making the right choice in exiting the Japanese market. Why stay longer if the company is certain that there will be further loss in market share and other assets? Yahoo! needs to quickly determine their profitable markets in Asia and invest their resources there.
Orginal article can be found here.
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Hey, check out my comment: https://blogs.ubc.ca/kevinyublog/2011/11/21/in-response-to-yahoo-edged-out/