Wendy's Blog

In a world where the internet is considered a necessity and where a person is bombarded with over 3,000 advertisement of some sort, it is difficult for companies to successfully distinguish themselves. The term “viral marketing” has been on the rise as of late, where companies uses the internet as an advertising medium, ie. via Youtube or Facebook, to promote their products and services.

But since internet users generally don’t linger on the same website during their usage, companies need to allocate their marketing resources on popular websites to ensure that they are getting their message across. Only a handful of companies have successfully let their advertisement gone “viral”, one of which is Old Spice.

The Man Your Man Could Smell Like

Personally, I did not know the brand before these videos. And the only reason why I saw these videos were through a conversation with friends. This shows that Old Spice has achieved its goals of generating buzz and using the cheapest marketing tool there is, “the word of mouth”. In my opinion, companies should definitely consider shifting their marketing sector towards modern mediums as it is affordable and if done right, effective and of great impact.

Original Article here: Viral Marketing

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